The Triangle Is Thriving—Why You Can’t Miss This Moment to Build

If you've been considering a move to the Triangle—Raleigh, Durham, Cary, or Chapel Hill—you’re in excellent company. This dynamic region continues to attract discerning homeowners from across the country, drawn by world-class universities, a thriving tech and research sector, exceptional healthcare, and an unparalleled quality of life.

At Rufty Homes, we’re seeing it firsthand: the luxury home market here remains exceptionally strong. The demand for prime locations and custom-built homes is only increasing. And while interest in the Triangle continues to surge, available land in the most desirable neighborhoods is becoming harder to find.

Migration & Population by the Numbers

• Raleigh–Cary metro area has seen a 10.2% population increase since 2020, growing to approximately 1.6 million residents—far outpacing the U.S. average of 2.6% growth.
  
• Durham–Chapel Hill metro rose by 6.6%, reaching around 621,000 residents in the same period.
  
• Combined, the Raleigh–Durham–Cary area grew 5.6% since 2020, ranking among the top 10 fastest-growing U.S. metros.
  
• In 2024, 17,505 people moved to the Raleigh metro from other U.S. cities (domestic migration), despite a slight annual slowdown.
  
• Additionally, Wake and Durham counties accounted for over 15% of North Carolina’s total migration since 2020.
  
• A major driver? International migration. Between 2023–24, Raleigh metro added 10,419, and Durham added 4,795 net international migrants Beautify Data. From 2020–24, roughly 31% of new Raleigh residents were foreign-born (76% in Durham).

Sources: WRAL.com, Bizjournals, Axios, MoveZen

What This Means for Luxury Home Buyers

These numbers show more than just population growth—they signal sustained demand for upscale, custom-built homes in premier neighborhoods. With high-income families, tech professionals, and international newcomers vying for top-tier properties, the market is set to stay competitive.

If you’re thinking about building, don’t wait. Now is the time.

Whether you're relocating for work, returning to North Carolina, or simply ready to create a home that reflects your lifestyle, timing is everything. The best lots don’t sit on the market long—and once they’re gone, they’re gone.

Why Act Now with Rufty Homes

• Prime lots are disappearing fast: In hot markets, the best locations rarely stay available for long.
  
• Luxury market still strong: Buyers who commit early are best positioned to secure tailored designs and ideal build sites.
  
• Expertise matters: With 35+ years of experience crafting high-end homes across the Triangle, Rufty Homes knows how to streamline the design‑to‑delivery process—even on your own lot.

We currently have several premier properties available for custom builds in highly sought-after locations across the Triangle. You can explore them here: Available Properties —and if you already own a lot, let’s start planning your luxury custom build.

With more than 35 years of experience building luxury custom homes in the Triangle, Rufty Homes is uniquely positioned to help you navigate the process with confidence. From concept to completion, we’ll guide you every step of the way.

Ready to build your forever home? Let’s start the conversation today.