According to at least one survey, 40% of Americans agree that buying a home is the most stressful event in modern life. When you go through the process of building that home before you move in, the stress can multiply. Fortunately, the luxury home builder you hire for the job can make all the difference in your experience. 

If you want a build a luxury custom home with less stress, it’s important to be thoughtful about choosing a builder for your project. Continue reading to learn about the most important factors to consider when deciding which luxury home builder to hire. 

1. Reputation in the Community

The best way to get a sense of what it’s like to work with a particular builder is to learn about their reputation with past clients. When searching for a builder for your project, the internet is a good place to start. Research local luxury builders to see what kind of feedback their clients have. You can do this by reading testimonials on a builder’s website, or looking on the company’s social media pages for even more reviews. 

Here at Rufty Homes, our reputation means the world to us. Simply put, if our clients aren’t happy, then we’re not doing our job and we’ll do everything in our power to make things right. 

It’s also important that the builder you choose has a great reputation with subcontractors in the community. A great builder knows how to treat subcontractors right, making connections that span across multiple projects. 

2. Portfolio of Work

Beyond reputation, you also need to get a sense of the kind of work a builder can do before you decide to hire them for your project. The easiest way to do that is to look through their portfolio of work

As you look through photos from past projects, take note of the features that stand out to you. Have they built homes that have features you’re interested in? Is there anything you notice in the photos that you do or don’t particularly like? If you find examples that you love, be sure to reference them when meeting with the builder to help them get a better sense of what you’re looking for in your own build. 

Also, keep in mind that luxury custom homes are unique to individual homeowners. When a builder has a very diverse portfolio of different styles, it’s usually a good indication that they can listen to a customer’s unique wants and bring them to life. 

3. Communication Style

When you first start talking to a potential builder, pay attention to how they communicate with you. Do they respond to your questions promptly? Do they ask for clarification when needed? Do you make an effort to reach out to you? 

How a custom builder communicates with you before you hire them will give you a good idea of how they’ll communicate with you during your project. Look for a builder that communicates with honesty and transparency to give you the best possible building experience. 

Here at Rufty Homes, we pride ourselves on our stellar communication skills. We never want you to feel like you’re going through the build process on your own, so we go above and beyond to talk you through each step and answer any questions you may have along the way. 

4. Material Choices

Finally, you’ll want to choose a luxury home builder that puts an emphasis on using high-quality materials. Building a luxury home is no small investment in time or money and it should be done the right way. This starts with using high-quality materials, from tile and cabinetry all the way down to the nails used in the framing of your home. 

Before making your decision on who to hire, talk to potential builders about the quality of the products they use. Any knowledgeable builder will be happy to talk to you about the materials they use and why to help you get a better sense of the overall quality you can expect.

Trust Rufty Homes as Your Luxury Home Builder

When it comes time to choose a luxury home builder in the Triangle, we hope you’ll agree that Rufty Homes is the name to trust. With an unmatched reputation in the community, we have a broad portfolio of work and we take the time to listen to our customers’ wants and needs during every step of the project. 

Beyond that, we build our homes to last, so you never have to worry about quality issues down the line. If something happens beyond our control, we promise to be there for you, working to make it right, no matter what. 

Are you ready to take the next step towards your custom luxury home? Contact our team to tell us about your ideas and to learn how we can make them happen.

While you might have every intention of building a luxury “forever” home, sometimes things change. You might, for instance, decide to relocate to a new area. Or, maybe your needs change and your custom-built home no longer works for your family. Regardless of whether you intend to stay in your house forever or for a few years, it’s helpful to learn more about the resale value of luxury homes so you know what to expect should you eventually decide to sell.

We interviewed a few of the experts at Luxury Home Marketing Group here in the Triangle, asking them questions to get their insight into how luxury homes, their features, and their builders all play a role in resale value. We hope you enjoy this fascinating interview!

Do luxury homes tend to have a better resale value than other homes?

“I have not been able to identify that a luxury home has better resale than homes in other price ranges, BUT, a custom-built luxury home carries strong resale value.” 

“Yes, but it can vary based on location and price point.”

“Yes, because the quality of the build stands the test of time.”

“I think it depends on the age of the home and neighborhood.”

Do you typically mention the builder when you list a home? Why or why not?

“Yes, especially if built by a custom builder like Rufty Homes, as agents immediately recognize the quality of a Rufty-built home.”

“I always mention the builder, especially one like Rufty who has a sterling reputation. Adding Jon’s name to my listing gives the home an automatic edge over the competition.”

“Absolutely, yes.”

“I always mention the builder’s name when listing a resale home.”

“It depends on the builder, but always when it is a top custom builder.”

“I always mention the builder. I think it is important to our clients to know we have relationships with builders… it creates a level of trust on our end.”

Have you found that mentioning Rufty Homes increases the value of homes on the market?

“More than increasing the value, it increases the buyer’s comfort level. We do have to explain that a Rufty home will have more custom details than most luxury homes. They are works of art, not just a home. And, we explain that Rufty Homes stands behind the homes they build.”


“Absolutely - especially since all of Rufty Homes are custom and Jon has an excellent reputation in the Triangle.”

“Absolutely! Rufty has a great reputation in the luxury community.”

What features are most important to buyers who are looking at luxury homes?

“Top features at this time are luxurious kitchens with a scullery kitchen, exceptional outdoor living spaces, covered back porches with phantom screens, outdoor kitchens, well-appointed owner suite closets, a private lot, and accessibility to life amenities (grocery, shopping, dining). Swimming pools are also a must.”

“High-quality trim is always a must in a luxury home as well as the best appliances. Kitchen cabinets are also critical as the kitchen is such a focal point now.”

“Pools, large closets, quality appliances, unexpected things like remotes for screens and shades, whole house water filters, retractable doors, a safe room, a “Costco” room, circulating hot water, several fireplaces, a true spa bath, unique lighting, and a 4+ car garage.”

“Kitchen space, no formal dining, two offices, open floor plans, plenty of outdoor living spaces, pools with water features, fire pits, and a 4+ car garage.”

“Floor plan and ‘wow’ features that set it apart from standard builds.”

“Quality materials, of course, but I think the uniqueness that comes with a luxury home makes it extra special.”

Are there certain features in luxury homes that do not add value?

“Media rooms and formal living rooms.”

“Some people say theater, but I still like a quality theater.”

“That depends… with custom homes the buyer plans for their specific needs that sometimes will not add value to the home or fit the needs of future buyers.”

“I think theater rooms are a thing of the past, along with multiple bonus spaces. My opinion only.”

Do you have any other thoughts to share about the luxury resale market in the Triangle?

“We have a critical housing shortage in both new and resale homes. Buyers are willing to purchase an existing luxury home in need of updates as they recognize they have ‘good bones’ and they have private, mature landscapes. Being built by a well-respected luxury builder is essential.”

“We have a desperate need for luxury homeowners to have a place to ‘downsize.’ There is nowhere to go if you want a 3600 or 4000 sq ft luxurious home with all the bells and whistles like they have with their large estate homes. So, they end up not moving.”

“Sellers are waiting to sell their homes because there is nowhere to go - no inventory. When luxury resales hit the market, they are gone in less than a week!”

Thank you to everyone at Luxury Home Marketing Group who took the time to share their thoughts with us! To see what sets our homes apart from other luxury builds, learn more about The Rufty Difference today. 

Chad and Caroline Day didn’t plan to build a home when they moved to the Raleigh area in March 2020. They always intended to buy a place, but they quickly realized that it was hard to find something they loved that didn’t need a lot of work. 

Then, fate seemed to intervene. “We were talking to one of our friends that had already talked to Rufty Homes and they mentioned that Rufty owned another lot on the same street in a neighborhood in North Hills. They encouraged us to reach out to Jon, and we found out that someone else had just backed out on the lot so it was available. The timing couldn’t have been better,” Chad remembers. 

Midtown North Hills Luxury Custom Home

After an initial meeting to talk about ideas, the Days quickly realized that the Rufty team matched the quality of what they were looking for in a forever home. “We wanted a home that our family could grow into and that we could enjoy together for a long time. After meeting with Jon, it was clear that Rufty could make it happen. To be able to live right down the street from our good friends made it even better,” Caroline says. 

New to the home building process, Chad and Caroline wanted to work with a team that they could trust, and they felt that connection with the Rufty team instantly. 

“There was never a question that they were putting our needs first and they were always honest with us. At one point in the building process, we talked in-depth about reconfiguring the layout of the home to change the orientation of the garage. Jon was upfront with us and told us they’d absolutely do it if we wanted, but he warned us that lumber prices were starting to go up, which could impact the project. We appreciated that honesty, and looking back, making the decision not to change the garage was the best thing we could have done,” Chad says. 

Custom Luxury Home Raleigh North Hills

Even though construction on their home began at the height of the pandemic, the Days never felt like they got anything less than the best from the Rufty Homes team, the subcontractors, and their interior designer, Heather Holcombe. In fact, even when working virtually, they all formed genuine connections, working together to create the home of Chad and Caroline’s dreams.

Heather remembers, “Right away, we had a great connection. Both Chad and Caroline were involved in the process, and we worked together to design a space that’s traditional, yet timeless, that will grow with them over the years. By the end of the project, we achieved their design goals, and we formed a real friendship.”

The result is a classic look, with a blue and white color scheme, statement lighting fixtures, and a nod to Europe through wallpaper accents and the black and white tiled laundry room. Their home also has stunning crown molding details as well as functional spaces like a shoe closet, outdoor space, and home gym. 

Custom Luxury Home Raleigh North Hills

Caroline explains, “We can truly envision ourselves here for the long run. Not only is our house exactly what we wanted, but we’re in a great neighborhood with our friends and we look forward to continuing to grow our lives here. Throughout the whole process, the Rufty team’s goal was to build a home with our best interests in mind and the end product reflects that. We couldn’t be happier.”

Take a look at the full project photo gallery here. >>

Once again, we're pleased to see the latest custom designs from Rufty Homes featured in a recent Triangle Business Journal Luxury Home magazine. We're honored to feature the top custom homes throughout Raleigh, Cary, Wake County and surrounding communities.

Please join us for our Open House on Thursday, June 28. We're welcoming friends and family to our new workplace. Join us and celebrate 30 years of custom home building. See the details and RSVP here.

This morning's Triangle Business Journal Power Breakfast event featured interesting insights on trends impacting our region’s housing, particularly the Triangle luxury home market. Our own Jon Rufty shared a panel with Rex Bost and Tim Smith to discuss land availability, custom homebuilding, and the impact of rapid growth on our region's infrastructure.

In recent years, our community has experienced a re-emergence of the luxury home market here in the Triangle. Read on to learn more about the growth and Jon Rufty's thoughts on custom home building. We've weathered the ebbs and flows of the housing market over 30 years like few others in our region. Thanks to our clients, we're proud to celebrate 30 years of truly custom home building in Wake County and beyond. Here's an excerpt of the article in the Triangle Business Journal about luxury builders:

As teardowns continue to get replaced by million dollar homes from North Hills to MacGregor Downs Country Club and new communities such as Avalaire and Bella Vista in north Raleigh put up 7,000-square-foot estates, longtime observers of residential real estate in the Triangle say one thing is certain: the surge shows just how high the Triangle’s reputation has risen. “It’s moving on up in the world,” Anfindsen says. “The natives are stunned when they see all the wealth that’s come here.”

Friday has arrived and we're excited to see this week's Triangle Business Journal. The latest issue features this beautiful custom home we built in North Hills off Marlowe Road in Raleigh. It's always a treat to kickstart the weekend with another proud residence we constructed receiving the spotlight.


Neighbors in the Hayes Barton community in Raleigh have a brand-new "Little Free Library" thanks to our remodeling guru Harry Grube. Harry's good deed this week was caught in-action by our friends at N2 - Hayes Barton Living.

We always enjoy the sight of the Triangle Business Journal on Fridays. This one is an especially great way to kick off the holiday weekend! It features the lovely kitchen remodel we completed in the Governor's Club neighborhood on behalf of the Andersen family.

© 2022 Rufty Homes Inc. All rights reserved
© 2022 Rufty Homes Inc. All rights reserved